We bring the substance of brands and destinations to life!

Individual counselling:

Based on the substance and objectives, we work with you to develop the right “Stimulative Edutainment” concept for your organisation.

User group concept:

With the help of our stimulating edutainment approach, all target groups relevant to the organisation today and in the future are addressed and cognitively activated accordingly.

Senusal-cognitive concept:

Our stimulating edutainment approach appeals to all the senses and helps the brain to establish a relationship between events and knowledge from the past and the present, thereby achieving a holistic, cognitive transmission for future desires.

Proof of concept:

Using the example of the highly successful Alpine tourism brand Mayrhofen in the Zillertal, we have implemented the first stimulating edutainment concept.

A wealth of experience:

We have decades of experience in creating worlds of experience for brands in the sports, retail, automotive, tourism, destination and business location sectors.

Possible fields of application:

Shopping centres | Destination projects @ home and in the target market | Real estate projects | Brand experience worlds | Location brands

Founders

Founder and CEO of Creation Bair GmbH – 35 years of experience in brand building in the

sporting goods industry

Founder and partner of Creation Bair GmbH – 35 years of experience as a restaurateur and farmer

Gernot Paesold

Founder and 30 years of branding experience at BMW, Zillertal and Pletzer Group, brand staging in sports and OOH throughout Europe

„Visorium“

In around three years of development, we put a lot of heart and soul into the project, as well as carrying out meticulous research.

The name “Visorium” reveals our vision of viewing and experiencing the spectacular rear Zillertal in a different way with knowledge gained in the Visorium.

During development, we quickly realised that we can only draw individuals out of their comfort zone or passive consumption zone through their own senses and the ability to creatively develop solutions together with other individuals.

This “extraction” only works if the experiences are implemented digitally and analogue based on local legends, traditions and myths.

Using the example of the highly successful Alpine tourism brand Mayrhofen in Zillertal, we have implemented the first stimulating edutainment concept with the principle “Discover the region”.

  • Lasertag: Pro-active learning about the generations-long struggle of poachers and noble hunters for the game of the Zillertal valley
  • Escape Room: Solve inexplicable/mythical stories from the Zillertal together with friends and learn about the challenges of life in alpine valleys
  • Culinary delights:  The culinary delights of the valley are a reflection of the food available, the composition of the population of farmers, forest workers, traders and a life with harsh winters and challenging summers on alpine pastures and in the valley between the countries of Salzburg, Tyrol and South Tyrol.

Contact

For potential partner and franchise enquiries: